Blossom O. on LinkedIn: #productmanagement #productleader #productleadership #socialmedia (2024)

My substack just reached 265 subscribers. Thanks to you all. Every Tuesday at 10am I share a long form post on B2B Product Management. Check out my recent posts on how to think of revenue growth and profitability as a PM. Subscribe to Products OS newsletter to get deep dives into B2B Product Management and becoming a revenue centric PM team. https://bit.ly/3mwHALqUpcoming articles: - Bridging the Business Strategy and Product Strategy gap in B2B - Product analytics for revenue growth (what dimensions to capture)- Signs of poor product teams (and what to do about them) - How to handle random requests from sales or execs (using my productization mantra)

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I see a lot of Product Managers (and not only) talk about customer value, about delivering features/products that make an impact for the customer... and have been wondering what it means for you? How do you measure the value? My current answer which has evolved over the years is TIME. You may say that the value is in the product helping me achieve my goal. This may have been the case 10 years ago but right now when there are at least 10 tools out there which do the same, if I had a choice I would go for the one that enables me to achieve my goal the fastest and ideally without the need to switch to another one somewhere on the way. Time matters to me, a lot!I am a Product Manager, I use Jira, unfortunatelywith Notion, Miro, Figima, Gainsight, Hubspot, countless Excel files, Condens, Slack, Mail and so on and so on and how I wished I could do my job with fewer tools :) There is one company from the mentioned ones that has actually understood my needs(and maybe yours as well) and althoughthey still have a long way to go they are at least moving in the right direction. When I work on something and think of its value, I try to think how it would work for my customers end to end and not just help them achieve a task, one of many towards their goal.

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Hey everyone! 🚀 As part of my journey to delve deeper into product management, I'm currently at a crossroads with two potential MVPs to develop. I'd love to share the first one with you and get your thoughts!-POV #1: Integrating Research and Lead Generation ToolsWe're exploring creating a unified platform that tackles the headache of managing and synthesizing data from various sources for lead generation. Consider merging data, managing it efficiently, and quickly extracting actionable insights.🤔 What do you think about this challenge? Do you see it as a significant pain point in your workflow? Would a solution that streamlines these processes make a difference in your day-to-day operations?Your feedback is invaluable to me! Stay tuned; I'll be sharing the second POV soon. #ProductManagement #MVP #LeadGeneration #DataIntegration #UserFeedback #InnovationInTech

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🚀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 🚀Having navigated the dynamic realm of Product Management, I've come to appreciate the nuances between Inbound and Outbound approaches. Let me share my insights:🔍 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 has been the cornerstone of my strategy. It's about immersing myself in market dynamics, understanding customer pain points, and deciphering feedback to shape our product roadmap. Whether it's diving deep into user personas or conducting rigorous market research, Inbound PM has taught me the importance of aligning our offerings with real-world needs.🎯 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, on the other hand, has been instrumental in amplifying our product's value proposition. Collaborating closely with marketing and sales teams, I've crafted compelling messaging, developed go-to-market strategies, and armed our salesforce with the tools they need to succeed. Outbound PM is all about bringing our product to life in the eyes of our target audience and driving adoption.🔀 𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝘁𝗵𝗲𝗺 𝗮𝗽𝗮𝗿𝘁?:- 𝗙𝗼𝗰𝘂𝘀: Inbound PM centers on understanding market needs and shaping our roadmap, while Outbound PM revolves around amplifying our product's value proposition and driving adoption.- 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀: Inbound PM involves deep dives into user personas and market research, while Outbound PM focuses on crafting messaging, developing go-to-market strategies, and supporting sales efforts.- 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Inbound PM engages with internal teams and customers to gather insights, while Outbound PM collaborates with marketing, sales, and external partners to drive product adoption.🚀 Embracing both Inbound and Outbound strategies has been key to our product's success. By striking a balance between understanding customer needs and effectively positioning our product in the market, we've been able to create offerings that truly resonate with our audience.#ProductManagement #Inbound #Outbound #Strategy #Marketing #Sales #GoToMarket #CustomerFeedback #MarketResearch #ProductStrategy #TechIndustry

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Back from the Unplanned Break. Earlier discussions was centered on MVP, what exactly it was and what to consider when choosing one for your product, today I'll be discussing just one MVP and giving examples of when it can be used.The Email MVP.To run this type of MVP you will need an Email Client( this is a software application that is used to access, send and manage emails) , an Email List/ User base and Basic writing Skills. This MVP works well for you if you are an already established company. Due to customer or users interaction with your business you already have a client list gotten through signups, or other contents.For Start-ups you can gather emails with the launch of your product as in the case of the Smoke Test ( please refer to previous post to understand better) or gathering feedback. Worthy of note is that when sending an email to users it is important to make it personal to avoid being flagged or spammed.Remember, Don't just build, build correctly. Build for your customers(users), not for yourself.#linkedin #linkedinfam #productmanagement #productmanagers #product #growth

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Let's talk about the $2M ARR 'oh no' moment. You know, when managing product feedback starts to feel like herding cats?Back in the day, with a couple of sales reps and a CSM, life was good. A simple spreadsheet or a Jira board, and boom – feedback sorted.But then you hit 5 AEs and 3 CSMs, and suddenly, it's like, 'Wait, where did my life go?'It's not just a few notes anymore; it's a full-blown treasure hunt without the map.And oh boy, when you reach 8 AEs and 5 CSMs without some kind of magic wand (like automation), welcome to the jungle! It's pure, unadulterated chaos.Here's a fun fact: Each rep is probably dropping 10-20 calls a week, half of them sprinkled with golden feedback nuggets. Do the math, and you're swimming in 240 anecdotes per head per year at the low end.Just imagine, your PM team is like a lone ranger, outnumbered by the sales army. You've got thousands of feedback bits lost in the email abyss, Slack black hole, and spreadsheet maze, and just one or two PMs playing Indiana Jones.So yeah, that's the moment when things go kaboom. Thoughts?

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Ever felt like aligning product and GTM teams is a Herculean task? 💪 Let me walk you through how we're bridging the gap. 👇Picture this: A CS leader is left stunned and excited. 😲 Why? She stumbled upon a never-before-seen level of clarity in a product roadmap. 🗺️This is what happened last week when I demoed at Savio Technology Inc. we shined a light 💡 on our unique feedback loop that operates inside of Hubspot. Product teams don’t just receive feedback - it's rich, detailed input that can be analyzed by customer segments and revenue metrics. But it doesn’t stop there; it also gives teams the power to update GTM on the progress of any projects.Aligning product and GTM has often felt like trying to mix oil and water. Product teams struggle with making sense of feedback, while GTM teams are left in the dark about what's being developed. Well, we're here to blur those lines 🔄 and bridge this gap.Now, a CSM can prepare for a QBR by scanning all feature requests for an account and get real-time status updates. A sales rep can check what's in development or shipped on their account and plan the next positive move. Product teams can now directly influence churn, expansion, and acquisition revenue.Take a peek at this video showcasing our Hubspot widget. Have you seen something like this before? Excited about the possibilities? 🙌 Let's get the conversation going!Share your thoughts in the comments below, hit that like button if this resonated with you, or better yet, share this with your network who could benefit. 🚀Curious for more? Follow me for updates on how we're revolutionizing the product management world. 🌐

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9 Things a #productmanager does while not launching a new product depending on the industry ,kind of product or company 1️⃣ Product Strategy Developing and refining the long-term vision and strategy for the product in alignment with the company's goals. This involves market research, competitive analysis, and understanding customer needs.2️⃣Roadmap PlanningCreating a roadmap that outlines the product's future development, enhancements, and new features. This involves prioritizing features based on customer feedback, market demands, and business objectives.3️⃣User ResearchConducting user research to understand customer behavior, pain points, and preferences. This helps in identifying opportunities for improving the product and enhancing user experience.4️⃣Stakeholder ManagementCollaborating with various stakeholders, such as engineering, design, marketing, and sales teams. This ensures alignment on product goals and effective communication throughout the product development process.5️⃣Cross-functional CollaborationWorking closely with other teams to ensure smooth execution of product plans. This includes coordinating with engineering teams for development, design teams for user interface, and marketing teams for positioning and promotion.6️⃣ Product AnalyticsAnalyzing product metrics and user data to gain insights into product performance and identify areas for improvement. This includes monitoring key performance indicators (KPIs), analyzing user feedback, and utilizing data-driven decision-making.7️⃣Product MarketingCollaborating with the marketing team to develop go-to-market strategies, positioning, and messaging for the product. This involves understanding market trends, competitive analysis, and identifying target customers.8️⃣ Product EvangelismRepresenting the product to internal and external stakeholders. This includes giving presentations, demos, and participating in conferences or industry events to build awareness and advocate for the product.9️⃣Product Maintenance Monitoring the product after launch, gathering user feedback, and overseeing bug fixes and software updates. This ensures the product remains functional, meets user expectations, and resolves any issues that may arise.#productmanagement #newbeginnings

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Imagine this. You're using one framework for customer discovery, another for documenting requirements, another for creating product roadmaps & backlogs, another for agile, another for product positioning, another for sales demos and another for onboarding & nurturing customers.If the thought of all those frameworks with different practices and terminologies gives you a headache and raises your blood pressure, you’re not alone. It's not only the impact on product management. Look at the ripple effect on product marketing, sales and customer success teams and the level of effort required to get everyone on the same page to execute your organization's strategy.Our B2B Product Management Framework combines the best of the best practices, fine tunes them for B2B/B2B2C and makes them simple to understand,adopt and integrate into your daily work streams acrossproduct management,product marketing, sales and customer success . We've done the hard work to make itsimple for you!